Wood lures are not as homogenous as plastic lures, so I believe collecting "my own type" is more important.
Regarding Heddon Basser, my favorite ones are 'Heddon (not Head-on) Basser' with a little rounded body. Most of these have so-called heavy duty rigs and come with a shorter jaw.
I pay much attention to glass eyes, too. I like large-pupilled eyes. They look mischievous but tender. Like Jennifer Beals or Phoebe Cates (I was a big fan of both when I was a teenager).
Of course, this kind of the earlier models are premium.