Looks strange?

It's been blazing hot these days. I grab a beer almost every night.
Speaking of beer, Heddon Big Bud is a novelty lure of Budweiser.
 
Does this Big Bud look strange? Hard to say from this picture.
 

See the back side of the lip. Yes, it is marked differently. The printing direction is totally different from usual ones, and red around the mouth is sprayed nearer to the lip tip. This may be a test model or a factory error product, but now I've got it in my collection.